KFF supports UN and UEFA "Football for Global Goals" Initiative

KFF supports UN and UEFA "Football for Global Goals" Initiative

26 June 2023, 17:21
The Kazakhstan Football Federation has supported the initiative of the United Nations and UEFA - the Football for Global Goals association.

The association provides an opportunity to use the power of football to raise awareness and acceptance of the UN Sustainable Development Strategy, as well as to achieve behavioral change in the football industry and inspire the global football fan base.

The UN Sustainable Development Goals are a kind of challenge for all countries - poor, rich and moderately developed.

It aims to improve the well-being and protection of our planet. Governments recognize that action to end poverty must go hand in hand with efforts to increase economic growth and address a range of issues in education, health, social protection and employment, as well as combating climate change and protecting the environment.

''Football for Global Goals'' encourages the global football community (associations, federations, clubs, players, fans and other players in the football area) to use their own visibility and  power through their tournaments, their players, corporate brand, media rights holders and fans. communities to raise the profile of the Sustainable Development Goals through reinforcement and advocacy. Members of the organization are committed to the principles of sustainable development and the implementation of sustainable practices in all areas of their activities.