''ALAÑ'' project wins prestigious awards

The ''ALAÑ'' project of the Kazakhstan Football Federation became the leader in the nomination "Best Marketing of Popularization of Sports and a Healthy Lifestyle". In addition, the joint activities of the KFF and the 1XBET company took second place in the nomination "Best Bookmaker Activity".

The ''Altyn Adam Sport Marketing Award'' was held for the first time in Kazakhstan. The purpose of the award is to recognize the contribution of sports marketers, PR managers, sponsorship specialists, managers and heads of clubs, leagues, as well as event organizers in the field of Kazakhstani sports. The winners in 17 nominations were determined by sports, domestic and foreign experts in the field of sports marketing and journalists.

Let us recall that as part of the implementation of the order of the Head of State on the development of mass sports, the KFF launched a program for the renovation of football fields in Kazakhstan in 2023 - "ALAÑ". The project has been designed to last 3 years and is supported by UEFA. The general partner is the bookmaker company 1XBET. The main goal is to improve the quality of the sports infrastructure and develop grassroots football in the country. In total, 20 football fields in the republic are planned to be renovated in 2023-2025. Football fields in Almaty, Shymkent, Aktobe, Petropavl, Ust-Kamenogorsk, Ayagoz, Aksu and the Zhetysu region were previously put into operation.