Strength, passion, women's football: opening up new horizons

Strength, passion, women's football: opening up new horizons

10 May 2024, 00:12
Shymkent hosted the 2024 Kazakhstan Football Cup among women's teams. The tournament took place from May 1 to May 9 at the BIIK sports complex.

Football women's clubs "BIIK-Shymkent", "Ordabasy", "Aktobe", "Okzhetpes" and "Tomiris-Turan" played in a round-robin system. Having won all rounds, “BIIK-Shymkent” became the winner of the tournament. WFC “Aktobe” won the silver medal, and "Ordabasy'' won bronze.

Moreover, the Cup showed the growing popularity of women's football in the country. 

KFF General Secretary Andrey Dudin emphasized the huge potential for the development of women's football in the country.

“Over the past year, the KFF has breathed new life into the promotion of women's football through social networks. Creative content and regular coverage of events have showed results: the growth of subscribers on the social network Instagram from 3,700 to 10,500 subscribers, the growth of views and audience coverage - this is the unlocking of the commercial potential of women's football. The female audience has high purchasing activity, and future partners now have a unique opportunity to discover new horizons of Kazakh football.” 

In August 2023, a new stage in the development was lunched. PlayMakers project provided preschool girls with a unique opportunity to immerse themselves in the world of football through interesting training sessions based on the adventures of famous cartoon characters.

KFF President Adlet Barmenkulov declared 2024 the year of women's footbfestivalsall. Currently, a series of “Менің ойыным'' (My game) is taking place in the cities of Kazakhstan, which allows schoolgirls to be introduced to football and show their potential in a friendly atmosphere and a safe environment.

The Zhuldyz tournament for girls under 17, which ended in March, not only provided an opportunity for pre-season training, but also revealed two new talents, Polina Tuchina and Nazim Aldanazar, who now play for national teams.

The decision to transfer the rights to host the women's championship and the Kazakhstan Football Cup to the QFL opens up new opportunities for the promotion of women's football. The new brand and active use of social networks will attract more attention to this sport.

Over the past 7 years, international women's football competitions have become a highlight. In turn, the Kazakhstan Football Federation intends to continue to improve the quality of training camps for women's national teams of all ages, which will allow the country to achieve even greater success in the international arena of women's football.