With support of the Kazakhstan Football Federation, ''Kazakhtelecom'' JSC invests into FC ''Ertis''
According to this instruction, the Kazakhstan Football Federation has started to attract private investment in professional football clubs. At the initiative of the President of the Kazakhstan Football Federation Marat Omarov, the first step in this direction was a partnership between the FC ''Ertis'' from Pavlodar and the companies ''Kazakhtelecom'' JSC, ''Kcell'' JSC and ''Activ'' brand.
The partnership involves attracting private investment in professional football, developing children's and youth and grassroots in the region, as well as forming a sustainable infrastructure for training young athletes.
"Instead of traditional advertising, we chose a live partnership. A famous FC "Ertis'' has inspired generations: five-time national champion, cup winner, record holder for the most medals in championships. More than 2000 matches played, including matches in Asia and Europe. Today the team is passing an important stage of its way, and we believe in its return to the leading positions", - emphasised Bagdat Musin, Chairman of the Board of ''Kazakhtelecom'' JSC.
KFF Managing Director Bekzhan Safinov noted that the president of the federation is actively working to attract business to football: "KFF President Marat Omarov notes the importance of attracting private funds in the development of football. We are focusing in this direction. Today's partnership is the beginning of a great work on transformation of football clubs".
The company ''Kcell'' emphasised that participation in sports development is a contribution to the formation of a strong generation and a sustainable future. Askar Zhambakin, Chairman of the Board of Kcell, suggests the brand philosophy is directly linked to such initiatives: "Football Club ''Ertis'' is the history, school and energy of the whole region. We invest not just in sections, but in real opportunities for young players. It is important for us to be close to where tomorrow is born".
