Kazakhstan Football Federation and SOTA Develop Strategic Partnership

The cooperation focuses on the implementation of advanced artificial intelligence–based solutions that combine data collection and in-depth analytics to monitor and support the development of teams and players. The partnership also includes tools aimed at enhancing fan engagement across league websites, social media platforms and broadcast content.

Special attention within the cooperation is given to the development of women’s football. SOTA’s solutions are used to support coaching staff, contribute to the development of female players and expand their visibility in the media space.

Together with the Kazakhstan Football Federation, SOTA is implementing a comprehensive approach to the digital transformation of the football ecosystem. The introduction of innovations across key competitions and operational processes contributes to setting new standards for football development in the region.

SOTA is the official technology partner of the KFF for data and innovation.