Kazakhstan Football Federation and SOTA Lead a Strategic AI Transformation

With AI at its core, SOTA unifies data collection, deep match analytics, and advanced development tools for players and teams. Clubs gain access to a single analytics platform that provides insights and metrics for their teams, players, and opponents, tools to track individual progress, and seamless video workflows – all in one place. This streamlines operations, reduces costs, and accelerates confident, data-driven decision-making.

The collaboration also unlocks new media and commercial value. SOTA’s analytical content integrates into social media, the official website, and broadcast coverage – boosting fan engagement and driving interest in the competition.

Together, we’re building a unified digital football ecosystem that makes the championship more dynamic, innovative, and transparent for all stakeholders – from players and coaches to fans and sponsors.

The Federation and the League, together with SOTA, will continue introducing breakthrough solutions across competitions and operational processes – establishing new standards for football development in the region.