Alatau City Bank – new general sponsor of Kazakhstan Football Federation

The partnership between KFF and Alatau City Bank marks an important stage in the development of domestic football. This cooperation is based on common values - the desire for development, strengthening of sports culture and involvement of young people in a healthy and active lifestyle.

Kuat Kozhakhmetov, Chairman of the Board of Directors of Alatau City Bank, said:

"Football is not just a game, it is an energy that unites millions of Kazakhstanis. We strive not only to strengthen the position of Kazakhstan football on the international arena, but also to contribute to the popularization of physical culture, sport and healthy lifestyle. It is particulary important for us that this partnership will contribute to the development of children's and youth sports - after all, it is with the support of young talents that the future of national football begins. We are glad to become a part of the big football movement and are confident that together with KFF we will be able to implement large-scale initiatives for the benefit of all Kazakhstan".

The agreement with a major financial institution reflects the strategic course of the KFF leadership to attract private investment in Kazakhstani football.

Marat Omarov, President of the Kazakhstan Football Federation, said:

"The agreement with such a strong partner as Alatau City Bank is a big step for all Kazakhstani football. It is a support that will allow us to move forward, expand our projects, strengthen the national team system and develop our leagues. We are grateful for the bank's trust and are confident that our cooperation will become an example of an effective alliance between sport and business".

The partnership covers such key areas as financing professional competitions, supporting national teams, developing children's and youth football, as well as participation in social and educational projects.

The agreement not only strengthens the economic sustainability of KFF, but also opens new opportunities for the promotion of football as an important part of public life in the country.

Alatau City Bank is a large Kazakhstan universal bank, ranking sixth among the country's second-tier banks in terms of assets and third in terms of equity. Previously, it operated under the Jusan Bank brand.